REC · About us

New as a studio. Not new to demos.

We are Jelena and Leoni. Together we have given more than 800 software demos at Personio and ServiceNow, in front of 2 to 300 people.

Why we founded Demo Studio

We have seen countless demos that talked right past a good product. And we learned what makes the difference: not more features, but a better story. With Demo Studio, we pass this knowledge on to teams and individuals who show software and have to win people over with it.

Where our method comes from

  1. 01

    Learned

    We went through the best demo and sales trainings from the US ourselves.

  2. 02

    Tested

    We experimented in more than 800 demos of our own, with real customers, from specialists to the C-level.

  3. 03

    Proven

    What worked is in CLICK. Complemented by well-supported findings from psychology.

Black-and-white portrait of Jelena, co-founder of Demo Studio

Co-founder · The strategist

Jelena

Has given software demos from scale-ups to enterprise customers and loves explaining complex solutions in a simple, convincing way.

Superpower: Answers every detailed question and still keeps the thread.

Fun Fact: Studied mechanical engineering and now prefers working with people to working with machines.

Black-and-white portrait of Leoni, co-founder of Demo Studio

Co-founder · The creative

Leoni

Solution consultant by passion. Loves getting creative and inspiring people, in a demo call as much as in training.

Superpower: Turns every product tour into a story that sticks.

Fun Fact: Grew up on the Dutch border. Understands demos in Dutch, too.

Meet us both in an intro call.

On Air: Book an intro call

What we believe

Story before feature.

Customers don’t buy what the software can do, but what it changes for them.

Your product, not a case study

We train on your product and your deals, not on case studies.

Honest before comfortable.

Better an uncomfortable truth than a nice conversation with no result.